about Our Bakery

Cheng Sim Huat Bakery & Confectionery Sdn. Bhd. is a bread manufacturer which is determined to provide quality and hygienic yet delicious food to its valued customers. Over the years, we have transformed from a small local supplier to a reputable bread manufacturer. The company expands continuously by keep on reviewing its product range to fulfill customer need. Established in 1999, we have carved our success story by building a strong brand name in Johor & Singapore. We supply our products to minimarkets, restaurants, coffee shops & school and have fostered a loyal customer base in local communities by having a lot of repeat orders.

CSH Bakery operates in this fields of authentic specialties in bread and cake. The company aims to continuously improve and strengthen its leadership in each of its specialty areas and in marketing for both local and international markets. We are determined to deliver good quality, innovative products with reasonable pricing. Hence, we are committed to deliver our brand values through a long term vision with suitable investments in research and development, production and marketing, With this, we aim to continue grow together with our loyal partners and customers.

VISION STATEMENT

To be TOP 5 Preferred choice for Bakery & Confectionery in Malaysia by Year 2023.

MISSION STATEMENT

Quality products for quality customers.

BUSINESS GOAL

The biggest goal of CSH Bakery and confectionery is to improve constantly on our quality of products and always ensures the products are delivered to distributors and customers on time.

GROWTH STRATEGY

CSH Bakery and Confectionery will never sacrifice quality for quantity. Although we have the capacity to handle maximum orders as required, our main focus is to service our loyal customer base by consistently providing good services and products.

VALUES

  • Mutual Respect & Team Work
  • Integrity
  • Ownership
  • Open Communication
  • Total Commitment
  • Innovation and Continuous Improvement
  • Partnership

business Competitive

We are proud to cater for a loyal customer base by fostering a strong relationship with trust and respect, built on trust and respect. Our fresh, quality products with outstanding quality, and the affordable price structure gives us a competitive edge. We strive to be a professional and ethical in all our business dealing.

client Portfolio

We are well established in the bakery industry and service a variety of clients to which we provide quality bakery products to suit each client's specific needs.Our services covers areas including Johor Bahru, Batu Pahat, Labis, Melaka, Negeri Sembilan, Kuala Lumpur and expanding our markets to various sectors as follows:

Primary & Secondary Schools

Supermarkets, Minimarts & Shops

Hospitals

Restaurants and Franchise Groups

Higher Institutions